Welcome to another episode of Launched & Legal with Dayna Thomas, Esq., entrepreneurship attorney and law firm coach. Launched & Legal is an Atlanta Small Business Network original series dedicated to bringing entrepreneurs and business owners the best practices and tips for strategizing, legalizing, and monetizing their ventures. Today, Dayna is joined by Latrice Claiborne, a system and operation strategist and Founder of Trinity Business Solutions.
If you have questions or comments about today’s show, send Dayna a message or comment on Instagram @daynathomaslaw.
Transcription:
Dayna Thomas, Esq.:
Years of experience used to be the big factor in determining business success. Now, it’s technological knowhow. Technology is central to running any business. But with so many options, how do you choose here to tackle that question and more is Latrice Claiborne. Latrice is a system and operation strategist and founder of Trinity Business Solutions.
Her business specializes in marketing automations and making backend business systems and processes seamless for small business owners. Today, Latrice will be tackling technology and entrepreneurship and how automations can help you reach your revenue and lifestyle goals. Latrice, thank you so much for being here today.
Latrice Claiborne:
Thank you. I appreciate you having me.
Dayna Thomas, Esq.:
Absolutely. Automations is huge for me. I was introduced to it maybe about two years ago and really had it play a huge role in my business now. It is just so amazing. I’m so glad that we connected because I want to share more about technology and automations with our viewers. Before we get into that, just tell me a little bit more about your background and how you got into entrepreneurship and systems and automations.
Latrice Claiborne:
I would say systems… When I say systems, systems, we’ll talk a little bit about that I’m sure, are processes, so the structure and the process. That’s always been how my mind worked even as a little child. It was like, okay, this is out of order. We need to create a process for how we do this. Even down to chores between my siblings. No, we need to have a process, who’s doing what first and in what order and who’s responsible for this. There has to be a structure. It probably drove everybody else crazy, but it was something that… It’s just how my mind worked. I got started doing this in the online space because I was working for an accounting firm doing marketing and business development. I enjoyed it.
I’ve always been a software person. When I got there, I was given a new software that the company had just purchased and they were like, “All right, this is part of your job to learn this, to start creating some automated sequences and to teach the rest of the team how to use this platform.” Long story short, I fell in love with it. I got certified in it. As I had my second child, I decided I wanted to do this for myself, so I started working for myself. Business was not always roses and daisies like people on Instagram Reels make it seem like, but I continued to head down that lane and I niched down into just doing tech and automation.
It brings me so much joy to go into a business to see how they can do things more efficiently, to see where this might be able to …….